Saturday, February 1, 2014

Comic Publishing Strategies [February 2014]

Dark Horse
As Star Wars license returns back to Marvel by the end of the year, Dark Horse declares the Year of the Horse by launching a new Lone Wolf & Cub series with its original writer. The story is a direct sequel taking place at the end of the original series.

Marvel launches its next event Original Sin with a zero issue as Peter Parker returns as the Amazing Spider-Man just in time for the upcoming film. The first arc deals with a powered up Electro while Marvel launches new first issues as part of their All-New Marvel NOW! The intensity of the new issues, as well as the onslaught of first issues shows what it is like to be owned by Disney. The bottom-line is all that matters as stories suffer.

Both Mark Waid titles Indestructible Hulk and Daredevil are both relaunched as new first issues. Nightcrawler, Elektra, Inhuman, and Doop get their own series and limited series while the low numbering may encourage new readers to join however at the expense of losing the overall storyline. One cannot follow Hulk without knowing what has gone before and the same for Daredevil. Even Secret Avengers has a new first issue with a new writer.

Marvel seems to be completely out of control by hitting milestones without the proper build up. Ultimate Spider-Man #200 is released as May solicitations prepares for Miles Morales: Ultimate Spider-Man #1. Meanwhile the Ultimate Universe releases two first issues including All-New Ultimates and Ultimate FF.

Marvel is trying to bombard the market with new first issues where the characters take next in their stories or new creative teams justify the changes. Either way it is leaning towards consequences for Marvel as other publishers are not following suit.

IDW Publishing
The Transformers franchise prepares for its blockbuster film Age of Extinction this summer by declaring the Dawn of the Autobots Following the conclusion of Dark Cybertron, the Autobots return to Earth with Optimus Prime in command while Megatron joins the quest for the Knights of Cybertron.